Every marketer and business owner is aware of the effectiveness of landing pages due to their mass acceptance. However, not many consider connecting their landing pages with the CRM they use, and that may lead to fewer conversions. You don’t have to be one of them.
Let’s have a look at how CRM integration with the landing page can help your business.
What is a Landing Page?
A landing page is a web page that customers would land on if they are interested in knowing more about your products, services, or a unique offering. It’s usually a separate page different from your homepage or any other section that serves a clear and defined goal.
Landing pages are different from splash pages and microsites and compel visitors to click on a creative call-to-action (CTA), such as “Get Started,” “Join,” or “Buy Now.” They concentrate on a single objective, usually lead generation or conversion. This precision makes them incredibly effective while reducing the expenses of acquiring leads and closing transactions.
What is a CRM?
CRM, also known as Customer Relationship Management, is a tool that organizes all your business’s interactions and relationships with current and potential clients in one place. The data is stored in a centralized database and can be made available to multiple teams and departments within an organization.
In short, CRM helps you:
- Strengthen the ties between your employees and customers.
- Stay connected to the customers more efficiently and promote customer satisfaction.
- Streamline procedures to increase conversions and revenues.
With the help of CRM software, businesses can gather and manage customer data from many channels to create more accurate customer profiles, offer personalized customer engagements, and guarantee the most productive customer-facing staff.
Why Should You Care About Connecting Your Landing Page to Your CRM?
The following are the top five reasons to connect your landing pages to your CRM system:
By integrating your landing pages with your CRM systems, you can greatly improve the capability of your business and teams to efficiently supervise your sales process. It enables you to monitor each lead’s actions and decide which resources to devote to them as they pass through each level.
Minimize Communication Gap
Landing page CRM minimizes customer waiting time by automating the systems. Since the information from the web form is thus instantly saved into CRM, every department of your business can access it that streamlines the whole process. It makes it easy for you to decide how and when to handle the request.
Track Data & Improve
CRM landing page allows you to track and enhance your market intelligence, improving your ability to analyze the data and make improvements. This enables you to monitor your visit-to-customer and lead-to-customer ratio, as well as identify which leads from which sources are more likely to make a purchase, among other things.
Improved Segmentation & Customer Satisfaction
You can easily convert a lead from a landing into a lead in your CRM system and appoint it to the right professional based on factors like location or the landing page it came from. This helps improve customer satisfaction since you can segment and customize the experience of each customer.
To Wrap It Up
CRM integration with the landing page offers many benefits, including real-time monitoring, enhanced segmentation, improved communication, and more.
If you’re a small business or startup looking for a FREE CRM solution for your business, try our CRM tool. It will help you seamlessly integrate your landing page into your CRM system, so you can easily manage and determine the effectiveness of your marketing efforts. Click here to request a free demo on how our CRM can help automate and improve your business operations.