Ecommerce platforms are systems that allow us to sell and buy online. These platforms
offers two important structures. The front-end platform and back-end platform. The first of
them places everything in view of the client, whether it is the design of the products and the
content they see; regarding to back-end, it is what we find behind our platform, an example
of this is the administrative panel that is nothing more than where rules are configured so
that the front-end can present an attractive solution for your client.
But how do I know if I´m choosing the correct platform?
Although there are social platforms of all types and uses, each of them has particular
characteristics that should be evaluated when choosing the most suitable for your digital
marketing, the need for technical knowledge to manage varies, since the problem is not just
to assemble it, but to manage it and update the information of your products, offers and
What criteria should I take into account?
● DEFINE THE DIGITAL MARKETING STRATEGY WELL
You must be clear about the preferences, objectives and needs of your customers so you
can better define what platform or social networks fits your business.
● EXPLORE THE OPTIONS OFFERED BY THE DIFFERENT SOCIAL NETWORKS
In this stage it is time to analyze the different social network alternatives that exist on the
internet. You will notice, almost immediately, that Facebook, YouTube and Instagram
concentrate a large part of the active users in networks.
● CHOOSE THE MOST SUITABLE SOCIAL NETWORKS FOR YOUR BUSINESS
Analyze what purpose each social platform fulfills and what attributes it offers is part of the
observations that must be made to choose the best results for your digital marketing. Each
of them has certain strengths that you can use in favor of your business.
● BUILD AN IDENTIFIED COMMUNITY WITH YOUR BRAND
The ideal is to offer useful information that attracts them, the content to be published must
be original and creative, that way, customers will feel identified with your business. It is
important to keep your platform active, offer quality content, post frequently and respond
immediately to all concerns.
If you need more information or help from an expert do not hesitate to contact us, at
eLumpers we help you develop your business idea, we have an excellent team of
professionals ready to give you the best advice, let us do the internet work